Founder, Designer & Digital Product Specialist
Breaking and fixing things since age 6. Building digital products since 2006.
I'm Randy. At 6, I broke and fixed a radio—since then, I've been obsessed with technology. For over 18 years, I've designed and built digital products, from freelance websites to growth strategies for 21 Buttons, Milanuncios, and Fotocasa. I've worked in multinational corporations and scrappy startups, built MVPs, managed €15M+ in marketing campaigns, and worked with influencers on Instagram, TikTok, and YouTube. In 2021, I co-founded Nexus Clips. Now I lead fabrica Studio, helping entrepreneurs and businesses go digital. I love turning ideas into profitable digital realities—no corporate BS, just honest work and products that deliver results.
I've been obsessed with fixing things and making them better since I was a kid breaking radios and computers. That curiosity never left—it just evolved from hardware to software, from fixing to building, from local to digital.
I've worked in massive multinational corporations where every decision takes months, and in scrappy startups where you ship in days. I've learned what works in both worlds. The corporate structure and process discipline. The startup speed and innovation mindset. Now I bring both to every project.
I love helping people. Whether it's an entrepreneur with a brilliant idea who needs an MVP to test the market, a physical business that needs to go digital, a company that needs a complete rebrand, or a startup that needs influencer campaigns to grow—I've done it all, and I love solving these problems.
My mission isn't just to build products. It's to help businesses succeed digitally. That means MVPs when you need to validate. Custom solutions when you need something unique. Rebranding when you need to evolve. Websites when you need a presence. Marketing when you need growth. Process optimization when you need efficiency. Whatever your business needs to thrive in the digital world—I'm here to make it happen.
At the end of the day, I'm still that kid who loved taking things apart and putting them back together better. Except now, instead of radios, I'm building businesses.
From breaking radios at 6 to building digital products at scale. Here's the path from freelance developer to founder, across multinational corporations and scrappy startups.
Freelance Web Developer
Started building websites for clients while learning to code and design. Delivered real value on limited budgets. This freelance spirit has stuck with me throughout my entire career.
Platform Operations Lead
Fotocasa (Adevinta)
Led platform operations at Fotocasa, one of Spain's largest real estate platforms. Learned how major platforms scale, handle massive traffic, and optimize processes at multinational level.
Product Manager Quality & Fraud
Milanuncios, Coches.net (Adevinta)
Led product management for quality and fraud detection across multiple platforms. Built systems to protect millions of users while maintaining platform growth.
Performance Marketing Manager & Director
Milanuncios, 21 Buttons
Led performance marketing, first at Milanuncios, then as Director at 21 Buttons. Managed €15M+ in campaigns. Worked with influencers on Instagram, TikTok, and YouTube for growth.
Head of Growth
Agora
Led full growth strategy combining product, marketing, data, and influencer partnerships. Drove sustainable user acquisition and retention in a fast-paced startup environment.
CMO & Co-founder
Nexus Clips
Co-founded Nexus Clips as a video tech startup. Built and iterated multiple MVPs until finding product-market fit. Raised funding rounds. Started as developer and designer, then scaled to lead marketing as CMO. Hands-on across tech, product, and growth.
Founder & CEO
fabrica Studio
Launched fabrica Studio to help entrepreneurs, startups, and physical businesses go digital. MVPs, rebrandings, websites, ad-hoc solutions, and growth strategies. Building digital products that solve real problems.
18+ years of hands-on experience across development, design, marketing, and product strategy. From breaking radios at 6 to building digital businesses today. Here's where I can add the most value.
Full-stack development from concept to market-ready product. Modern frameworks, scalable architecture, payment integration, and user management. Building functional MVPs for B2B and B2C markets that test real demand without burning budgets. From idea to launch in 4-8 weeks.
Bespoke software solutions and SaaS platforms tailored to your business needs. From internal tools to customer-facing platforms. B2B enterprise solutions, B2C applications, and hybrid models. Scalable architecture, API integrations, multi-tenant systems, and subscription management. Building software that grows with your business.
UI/UX design that converts for both B2B and B2C audiences. Visual identity systems, wireframes, prototypes, and pixel-perfect interfaces. Combining aesthetics with user behavior data to create experiences that users love and businesses profit from. Design thinking meets business strategy.
Performance marketing backed by €15M+ in real campaigns across B2B and B2C platforms. SEO strategies that rank, PPC campaigns that convert, email sequences that sell. A/B testing, conversion optimization, analytics setup, and data-driven decisions. No vanity metrics—just ROI.
Influencer partnerships that drive real growth in B2C markets. Managed campaigns across Instagram, TikTok, and YouTube for brands like 21 Buttons. From micro-influencers to macro campaigns. Finding the right voices, negotiating deals, tracking ROI, and scaling what works.
Complete brand transformations for B2B and B2C companies. Logo design, color systems, typography, brand guidelines, and rollout strategies. Helping companies evolve their visual identity while maintaining brand equity. From outdated to market-leading in weeks, not months.
Taking physical businesses online with custom digital solutions. E-commerce platforms, booking systems, CRMs, SaaS tools, automation workflows, and digital presence strategies. B2B portals and B2C platforms. From zero to fully operational digital infrastructure.
Product management learned at major B2C and B2B platforms like Fotocasa, Milanuncios, and 21 Buttons. Feature prioritization, roadmap planning, user research, and data analysis. Building products users need, not what founders think they need. Agile methodologies, sprint planning, and stakeholder management.
Tell us about your vision —from web apps and SaaS to growth strategies.
Ready to craft something exceptional? Let's transform your idea into reality.
Within 48 hours, you'll receive a crafted strategy with clear timelines and next steps.
Crafter
at fabrica®
Randy Esperben
